When choosing the right ecommerce software, there are many things to keep in mind. There are plenty of great software out there, the trick is to pick the best one to use. Some common pitfalls that businesses fall into is rushing into a decision quickly, without doing the proper research. This causes problems that could have been avoided in the long run. After doing research, I have come up with 3 ecommerce software that have many benefits and would be a great purchase for your brick-and-mortar flower shop.
In view of your kind of business, the PrestaShop ecommerce software would be a good choice. This software allows you to easily design and customize your own store front to allow the website to look the way you want it to look. This will attract customers and make your business stand out more, and the best part is that you do not have to be very technologically savvy. It is all easy to use. This software provides unlimited payment methods, which will not cause any of the customers to be detracted from buying your product because they do not have the correct payment method. This idea behind this software is to make sure the customers can navigate on it easily as well and provide them with benefits that will encourage them to buy your products. Some of these include having a wishlist that they can set up, a search engine, top sellers link, free shipping offers, etc. Some of the disadvantages to this software is that it does not have online gift cards that can be purchased. Also, there is not a great catalog management for the customers to look through. There is not a zoom in option so the customer can get a better picture of the beautiful flowers you are selling. To learn more about this software you can look at http://www.linuxlinks.com/article/20090228064409602/PrestaShop.html to get more information.
Another software that would be of benefit for your business is Zen Cart. This is also very easy to use and easy to set up. This would make it so you do not have to spend a lot of time and extra hassle setting it up and then maintaining the site and keeping things updated. The payment method is done through PayPal, which is a good method to use but does limit the customers more than PrestaShop did. This software is very secure, so you do not have to worry about hackers. Only your personnel can access your customer/catalog data. Quantity reduced pricing is available, encouraging the customer to buy more flowers because they are getting a better deal on them with the bigger the bulk they buy. It is not as easy to self-customize the graphics and designs on the website. It is easy to upgrade the software from one version to the next, continuing to reduce time and hassle, but also staying up to date on the latest and best software. To find out more information on Zen Cart, you can visit this site: http://www.linuxlinks.com/article/20090228064406126/ZenCart.html.
The last ecommerce site that I suggest is Magento. This software also makes it easy on you by giving you easy site management with the following options: Control multiple websites, Multiple currencies, Tax rate management, Templates, Content Management System, Web Services API. All of these things make it easy to control and manipulate so you can make the website look the exact way you want it. This software provides easy catalog and product browsing. They provide SSL Security as well as a google search engine. They use PayPal for the payment method as well, which is easy to use and customer friendly. This software does not provide free shipping options and does not allow the customers to know how much the shipping will include. There is not as many options for the customers to take advantage of bonus buys and things that make the customer feel like they are getting a good deal (such as the reduced pricing when buying in bulk). This may either discourage customers from buying or discourage them from buying as much. To learn more about this software you can go to http://www.linuxlinks.com/article/20090228064402368/Magento.html.
After researching the different business analytic software available, the one the I feel like is the best for your company is Google analytics. There are many reasons for this choice, some of them being you can customize graphs and reports and you can use graphs to track sales and see trends. This puts data in an organized fashion which is bneficial and helpful for easy comparison of sales. There is an option called ad words that allow you to see how many times different keywords were used in searches and what were the most popular items. That allows you to see what is the most popular items and how you can target those items. You can also learn where the customer lives so you know where to advertise in specific regions. This enables you to target specific customers by showing data on what the customers preferred in each region and how to make those specific preferences better. This product also allows you to compare data after changing your site to see the affects your changes made. It is easy to start up and offers a free trial. When comparing this to other analytic software, this seemed like the most helpful as far as comparing data and really understanding what customers prefer and what is beneficial for the company and what's not. There are other analytical software that does this but it requires you to watch each customer's every move, which would require a lot more time and it doesn't allow you to compare data as easily. To learn more about this software and to watch a video tutorial you can go to http://www.google.com/analytics/.
These are just a few suggestions for ecommerce software and business analytic software that will be useful for your business. As stated before, it is necessary to do your research before purchasing software because it will save you much hassle in the future. Hopefully this information will help you make an informed decision about the software to use for your business. Thanks for your time!
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